Substantive information or creative material viewed. In contrast to its actual or potential manner of presentation. With an increasing number of users resisting clicks, click through rates are no longer the best currency of digital marketing; instead, validated high quality content will achieve greater user engagement. A person or company that produces content for consumption in print and digital media channels.

But first, please forgive me for the long delay in updating this blog. Work demands have taken almost all of my time, with fatigue gobbling up the rest. I hope to resume regular posting soon after I return to the U. Thanks for reading, and thanks for being patient. To me it looks like a lot of work. The experience has left .

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Friday, November 13, 2009. Wednesday, November 04, 2009. Loads of things happened in the last two years and there was nothing to relate to this blog.